Because you love to be seen...
Because you love your business to be seen…
As almost 80% of gay travellers make their travel plans online, more and more owners of mainstream hotels, B&Bs, guesthouses and apartments are now eager to have their lodgings discovered by gay travellers.
Are you looking to advertise your lodging to the gay market?
Like most couples, gay couples sleep in the same bed at home, so why should their habits on holiday be any different? Being listed as “gay-friendly” or “gay-welcoming” simply means you are making it clear that you extend the same level of warm welcome, respect and consideration to all your guests, making no distinction between them. You will find gay people are remarkably loyal and supportive of businesses that clearly welcome us. And that could be YOU!
Whether your lodging is exclusively gay or gay-friendly, Home Around the World aims to help you spend your advertising dollars wisely and provides the most affordable way to promote your lodging to gay and lesbian travellers.
Because you love your business to be seen our detailed top-of-the-range LODGING and RENTAL listings bring you a variety of innovative features to reflect the varying advertising needs of your business and help you promote your property most effectively.
Our comprehensive listings include detailed descriptions, photographs, location maps, seasonal rates and discounts, web links, links to your own online booking engines, Reservation Request Forms and more.
Would you like your advertising to reach the affluent gay travel market?
International marketing studies confirm the affluence of the gay and lesbian market – and nowhere is this more evident than in the world of gay travel.
High disposable incomes, fewer family commitments, the ability to travel outside school times and a love for travel, make the gay community a valuable source of revenue for all gay-friendly travel-related businesses. Ninety percent of gay people take holidays annually and 85% are more likely to buy products from businesses that promote themselves as gay-friendly.
You’ll be in good company!
Just a few of the many gay-friendly travel companies, tourist authorities, accommodation providers and airlines targeting the gay market include:
The British Tourist Authority, Switzerland Tourism, Greater Fort Lauderdale Convention & Visitors Bureau, Palm Springs Bureau of Tourism, Canadian Tourism Commission, E-Bookers, Travelocity, Hilton Hotels, Hyatt Hotels, Kimpton Hotels and Restaurants, Marriott Hotels, Accor Hotels, Wyndham Hotels & Resorts, Hertz Rental Cars, Avis Rental Cars, Renault Eurodrive, Rail Europe, Thomas Cook, Quantas Vacations, American Express Vacations, British Airways, Air Canada, Lufthansa, KLM, Alaska Airlines, SAS, Virgin Atlantic and American Airlines.
And our fees?
Targetted advertising can be very expensive. However, recognising that many hotels and guesthouses are small businesses, often with limited profit margins, we don’t charge commissions and have kept our prices as low as possible. In fact, quite ridiculously low! Can you afford not to advertise with us?
Ready to find out about our fees?
Are you a “TAG APPROVED” lodging?
Over a thousand exclusively gay and “gay-welcoming” lodging owners around the world are competing for our vacation dollars by showing their support and loyalty to gay travellers and becoming TAG APPROVED. By becoming TAG APPROVED you are effectively demonstrating your “gay-friendly” status.
What Qualifies a Property to be TAG Approved®:
- Enforce non-discriminatory policies including “sexual orientation.”
- Treat heterosexual and domestic partners equally in personnel policies.
- Provides LGBT diversity and sensitivity training for employees.
- Empower customers and employees to be “watchdogs” of its gay and lesbian business practices.
- Gives back to their community.
- Employs staff who reflect the diversity of their community.
If you would like your business to be TAG-APPROVED, please visit TAG GLOBAL PARTNERS for more details. You don’t have to be TAG-APPROVED to list with us, but if you are, your TAG-APPROVED logo will be added to your lodging listing.
Download a copy of the latest research into the LGBTQ Travel Market.
FAQ For Advertisers
Find out what you need to know about advertising your rental. Your questions are answered.
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